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THE NEXT DAD BRAND ICON
The Airflow
Rope Hat
A lighter, sharper rope hat for hot rounds, sideline duty, and everything after. Premium technical construction without the country-club attitude.
4.7 average across Dad Brand gear
200k+ customers
Estimated to ship 6–8 weeks after Sept. 7
CUT CROWN
DAD SCRIPT
HOOK-AND-LOOP
TECHNICAL FABRIC
WHY WE MADE IT
Built for the hours after drop-off.
This is the hat that lives in the truck, makes the tee time, handles the tournament, and still looks put together at dinner.
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The signature laser-cut crown. A unique geometric cut pattern adds airflow and a detail you won’t find on a standard performance cap.
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Structured, not stiff. A crisp five-panel silhouette with an easy, broken-in feel.
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Not a fabric Velcro tab. The smooth, flexible rubberized TPU hook-and-loop backstrap micro-adjusts for a cleaner fit—and gives you a surprisingly fun, satisfying click when it locks into place.
SIGNATURE LASER-CUT CROWN
THE FIRST-RUN LINEUP
Pick your uniform.
Original White, Mineral Blue, and Urban Snow are going into production. Estimated to ship 6–8 weeks after Sept. 7.
DAD BRAND, SINCE 2016
A first run backed by a decade of good hats.
More than 200,000 customers have trusted Dad Brand for wearable design, premium construction, and the kind of details that get better the closer you look.
GOOD TO KNOW
Preorder questions, answered.
Are these colorways being made?+
Yes. The remaining Airflow colorways have been confirmed for production and are estimated to ship 6–8 weeks after Sept. 7.
When will my hat ship?+
Your Airflow preorder is estimated to ship 6–8 weeks after Sept. 7. We’ll email updates and send tracking as soon as your order leaves the warehouse.
Will I be charged now?+
Yes. Your card is charged when you preorder.
What if I order an in-stock item too?+
In-stock items ship on the normal timeline. Your Airflow preorder ships separately, 6–8 weeks after Sept. 7.